5 Secret Style Power & Strength Signals | How To Appear MORE Powerful Through Clothing


Have you ever noticed how well-built most
banks are. So, as you’re approaching from the outside, the building itself is made of
stone. You go into it and everything seems to be over-engineered of the highest quality.
I mean you look at that vault right there and you’re like, wow, if there’s a tornado,
that would probably be the safest place in town.
Now, the reason they do this is you kind of, guys, I think get it is that you’re going
to give them your money because this is the safest place in town or is it? I mean when
you think about it, money is something that’s transferred via computers is really much money
even here. It’s all about the image, gentlemen and the power signals that are sent. And that’s
what today’s video is about, how you can send power signals with your clothing.
Tip number one to signal power with clothing is to wear what you want to wear and to wear
it with confidence. In a sense, you are the trendsetter you are the guy that is going
forward and if other people follow you, cool, if they don’t, it doesn’t matter. You
are setting the trend and first and foremost you are confident in what you’re wearing.
Now, let me give you a couple of examples because they’re a little bit extreme here,
but Mark Zuckerberg, what he wears is what he wants to because, hey, he owns the company,
he’s got enough money that he doesn’t have to worry about, you know, ever getting
fired or ever wanting for anything, so he wears what’s comfortable. And I’ve talked
about his wardrobe before, but I mean the guy has just got gray shirts and gray hoodies.
Let’s look at 50 Cent. Here’s a guy, totally different industry and he wears what he wants.
He sends the signals he wants because he’s always reinventing himself. But you know what?
If you work at a company that has no dress code and you decide to wear a bowtie or a
really nice shirt some nice trousers suspenders, you’re really wanting to look and it’s
all within the company, everyone looks at you says, Hey, man, tone it down a bit,
we’re t-shirt and jeans kind of guys. But, if you say, You know what? No, this
is me this is how I represent myself and I perform well when I can dress in a way that
I want to. Guys, you are a trendsetter and you’re showing power through your clothing.
Tip number two to send power signals through clothing is to leverage the power of expensive,
of unique, or antique accessories. So, these shoes right here, this is a pair of wholecuts.
When I look at this, I think, okay, a large piece of unblemished leather was needed for
these shoes. The man wearing this, he obviously cares about style. I make all these quick
decisions about this guy without him even opening his mouth, so this does send up a
higher signal of power and status because I know how much money he would have had to
spend on a pair of shoes like this. If I see a bag like this and I ask a guy about
it, oh, this is a twenty or thirty-year old bag my father passed on to me. Instantly,
I’m like, wow, this guy cares about history, he cares about style.
So, let’s say you don’t have $500 for a pair of shoes, you don’t have an heirloom
leather bag that’s been passed on you from your father, well, how to go? Unique accessories,
guys. The great thing about unique accessories is that they show you’ve done your homework
that you are trying to get something’s going to be a great conversation starter. You’re
kind of going against the grain. Speaking of grain, Original Grain, gentlemen,
the sponsor of this video and they make amazingly unique watches. I’ve talked about them before,
I’m going to link you to their website down below with a great discount code.
The thing I love about Original Grain, we’re talking mixing wood with metal. These are
unique watches. When people see them, they’re going to — it’s a great conversation starter.
They all have a unique story for every watch you buy, ten trees planted. In addition, guys,
I’m going to pull look at these collections. Have you looked at these? The Chrono Collection,
the Barrel Collection, the Classic Collection, the Minimalist Collection.
Now, for me personally, I love the Minimalist Collection. I love that 40mm face, the really
thin overall build of the watch. It works great for my smaller wrist. But, you, guys,
I would love to hear from you down in the comments what is your favorite collection,
what from Original Grain would you love to actually get sent to you this Holiday Season?
And, guys, I think this makes a great gift with that discount code. You guys have seen
this company, great reviews, definitely, go check them out.
Tip number three to send power signals through clothing is to know the rules and then, knowingly
break them. Now, guys, this is very different than being clueless. If you’re clueless
you don’t know the rules and you don’t even know that you’re breaking them. So,
someone may be points out says, hey, man, you shouldn’t button that lower jacket or
you’re going in and you’re wearing like skinny tights, skinny suits and you’re kind
of a bigger guy and someone pulls you aside, man, you just look like a clown. That is being
clueless, that is not a power signal. But, let’s say you own a hat company or
you’re a musician and you decide to wear a hat indoors. Well, technically you’re
breaking a rule, but you know you’re breaking this rule, but the signal that you want to
send is, hey, I am totally comfortable here. I either want to send the message I want to
grab attention, I want to build up my brand. Tip number four to sending power signals with
clothing is to leverage the power suit. Okay, so in the United States over in England in
South Africa, in Australia, I can tell you in many parts of the world, the power suit
and its effect on people is real. There’s a classic study of a guy in a suit jaywalking
and they had another guy in a pair of shorts and t-shirt jaywalking. Whenever a man in
a power suit would jaywalk three times as many people would break the law and follow
this guy. We had just been programmed by society to
give a guy in a suit a little bit of extra time. Now, you can easily blow it, but if
you’re out there in sales, if you are a consultant, if you are meeting with somebody
for the first time, understand a power suit is going to give you a leg up. But it doesn’t
stop at the power suit, it also has to do with uniforms. So, if you own a plumbing company,
if you own an electric company, understand that, hey, why not have a uniform for your
people. Now, I started this off by talking about the
power suit, but what exactly is a power suit? So, we’re talking a solid dark-colored suit
in charcoal gray or navy. Black is a little bit too stark for contrast, it should be reserved
for black tie. So, try to avoid that, but don’t go with lighter colors, those are
going to not be as powerful. Now, when it comes to the shirt you want to go with a very
light-colored solid shirt preferably white. When it comes to neckties, try to go something
that’s going to be in the red, a darker hue. Don’t go for anything bright and if
you go for may be a pattern, make sure it’s a small repeating pattern. Again, you want
to make sure it’s got some red in it. Orange, a darker color orange is a going to
be okay, dark blues, navy blues are fine. Greens are going to be fine, dark greens.
Again, in darker hues, don’t go for bright colors when it comes to the neckties. But,
I really like red because it’s got this power of persuasion.
Now, with the pocket square, you can go with a simple white presidential fold with the
shoes, go with a dark color. If you want with a charcoal gray suit, go with black shoes.
If you want with a navy, you can go with black or you can go with a dark brown.
The next step for signaling power with your clothing is to focus in on fit. If you’ve
watched a few of my videos, you guys know I emphasize you’ve got to get everything
adjusted to fit you. Know the name of your tailor, take it over there. But, guys this
applies to not just suits, but all of your clothing.
When I was in the Marine Corps, we had uniforms and, yes, we all wear the same thing, but
you could easily tell once you’re in for a while what a well-square way marine looks
like and one that, you know, honestly doesn’t care too much about his appearance. And it
was amazing how a well-fitted uniform looked on a marine versus a non-well-fitted uniform.
The same thing applies to you and it’s one of those things you a man can be wearing
a suit and it looks like a costume because it doesn’t even fit him versus a man wearing
the same suit, but it fits his body, instantly he sends a signal of power.
Custom clothing I think is an incredibly powerful signal of power because it shows that to me
this is the ultimate luxury that the clothing, the shirts, the jackets, the shoes, that you
are wearing it can and custom, it’s not just clothing by the way. It can be custom
bags, it can be limited runs. Basically, you are showing that this was made for me or in
a limited run and I’ve got a limited edition. This is really cool, there’s a number of
things about custom clothing. One, you get it to fit you, so it should fit perfectly
going back to the point we just talked about, but also you get it exactly how you want.
You can get unique fabrics, you can get unique things on it like an extra pocket, maybe you
can get a really cool bright inner lining. Little details like that are to me what make
it so unique is this is all about you and when somebody ask you, oh, it’s great looking
jacket, where did you get it? Or those shoes, they’re amazing, where did you get them?
You can say, oh, well, I had them made. And you’re telling the truth, but you’re sending
that signal that you are that you care enough about this that you have the money
to actually get something custom made which isn’t always like that.
Actually, it’s kind of deceptive because now there are so many great shirt companies,
so many great suit companies that for actually at a pretty affordable price, oftentimes at
a lower price that getting designer clothing you can get custom clothing made for you.
All right, gentlemen. Now, it’s your turn, I want to hear from you down in the comments
what points did I miss? What would you have added to this video to make it better? Now,
I know I didn’t cover body language, I didn’t cover eye contact, I didn’t cover handshakes,
that’s going to be for another video. I wanted to focus in on clothing on this particular
video. Oh, and don’t forget, go checkout Original
Grain. If you’re looking for a unique accessory, a well-made watch that is going to be a great
conversation starter, guys, Original Grain is a great company to go with. And I’ve
got that good discount code for you down in the description, so go check it out. Go use
that code and get — treat yourself to a really nice watch that is going to start the conversation
is going to allow you to talk to the person next to you.
And, that’s it, guys. Take care. I’ll see you in the next video.

100 Replies to “5 Secret Style Power & Strength Signals | How To Appear MORE Powerful Through Clothing”

  1. http://bit.ly/RMRSxOG3 – Click here to check out Original Grain – Use Code RMRS for 20% Off – thanks Original Grain for being a sponsor of today's video

    http://www.realmenrealstyle.com/secret-style-power-signals/ – Click here to read the article – 5 Secret Style Power Signals

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    Video Summary:
    0:51 – Wear Your Clothing With Confidence
    2:03 – Leverage Expensive, unique, or Antique Accessories
    4:01 – Know The Rules, Then Break Them
    4:49 – Leverage The Power Suit
    6:45 – Focus On Fit

  2. This is a powerful video, full of precise detail. I've just learnt so much in a not too long video. Thank you sir, this video is much appreciated. I'm learning plenty from watching your videos.

  3. I love my Oakley minute machine watch. But dang that first watch you showed in the video would be the one I would love to be sent 😁

  4. What about ties and beards?
    I started rocking Bowties, because I can (is there a better reason?) a few years back.
    Now, I have a long beard.
    If I leave my beard out, it covers my bowtie just enough that everyone still know it's there, but don't get a good look at it.
    I think a manbun on my chin works the best when I have a bowtie to let it be seen.
    I can't stand a tail on my chin wearing any tie.
    So, yeah, beards and ties. What's the word?

  5. Ummm… where did you get those shoes? They are pretty nice. If you are a minimalist Antonio, you may like Movado watches. I just recently bought a curved Bulova watch and it is amazingly comfortable.

  6. Antonio I saw your video today my first ever video and I have been watching them since I discovered it. I love your ideas and I am looking to dress extremely well.I am in High School and we wear uniform, what are some suggestions you can make for me to look more attractive. I wear navy blue pants, and gray polo tee-shirts, but I know that I can stand out in a attractive way. I thought that I can change my shoes, buy a watch, ring and a blazer. What do you suggest? Also the thing that I like about you is that your voice is loud, and clear, I thought that your communication style is very effective. How did you get your voice so clear, loud, authoritative, and smooth? I have been looking to improve my voice as you said communications matters a lot.

  7. As far as accessories, think you forgot about hats and gloves. Obviously summer's around the corner, during cold seasons, I like to be more functional rather than stylish. What are your thoughts on combining the two?

  8. Hey Antonio. Not sure if you have covered this before, but are there circumstances where cufflinks are overdressing while wearing a suit?

  9. Of course most folks don't want you to out dress them and tell you to "tone it down"..it's a sneaky little game to undermine you.

  10. original grain watches are awesone looking! as usual Antonio you nailed it. my big issue along with what you spoke of is grooming. most important.

  11. I love the coat that you are wearing in this video! What is the material and who is the designer?

  12. Antonio you have send a powerful message on power style to get the leverage with interacting with people in the corporate world…bravo!I love it!

  13. I was trying out a new suit and I had to go into a drawer to get a tie bar. I saw an old pocket watch that I bought just to have it. It had 3 wolves on the face. I thought make something different in the look just to see how people take it. The looks and compliments I got when everybody saw the chain hanging from my pocket attached to my belt was very interesting. I know a pocket watch is unusual in todays people but it got he attention. Just something that small caught all that attention.

  14. My brother is a powerful guy and he ALWAYS ties his neck-tie with the back stand ever so slightly longer than the front, just barely. Sounds ridiculous but he pulls it off with such authority and charisma that I've heard so many people say how it's a powerful trademark they respect about him. He breaks the rules a bit but does it very well and it works for him.

  15. Sir I am 22 years old and I beilve that most of men like me in this age don't have enough money to have their suit made for them. We do care about our style but money will always be a problem for the majority of us. Please can you make a video about having a good suit with acceptable accessories in a price that we can afford.

  16. I love those shoes, and that trans was Amazing!! and I might just buy one or two of those watches for Highschool and outside of highschool

  17. I myself nowadays have gotten to a point where I just make my accessories myself like wallet, shoes, belt, bags, watch etc. Hard to do in first world I understand because labor prices are just insane

  18. Loved this addition, thanks. I totally agree, be unique and confident in that. People do notice and gravitate towards that/you.

  19. I don't know about how it is in America, but here in Europe in a lot of places it is considered as bad-manners for a man to wear a hat indoors. It's said that only women and Russians (the gopniks) wear a hat indoors.

  20. On the TV series Better Call Saul, the lawyer bought Expensive looking things though it was cheap. Why? The image and he knows people won't touch these items to find out if it's real or not.

  21. last year i bought my first suit (first payout, why not buy something that lasts), standard navy blue with cognac shoes and a cognac/brown belt. I chose cognac because I wanted to stand out, make the shoes pop, make people notice me. Every wedding i've been to I've gotten compliments, or my parents have gotten compliments about me. I only had a cheap bow tie,, but it looked exactly as I wanted.
    By now I've gotten a hand made, red, silk tie from korea (a present) to go with it, and it just does exactly the same thing. I love how clothing can get you noticed in a positive way so fast 🙂 Only a great watch to go for (personal) perfection.

  22. Anyway to maybe front load your adds? Dig most everything you do and your videos. However when you sponsor drop mid video I click off.

  23. Colognes , a good cologne to go with the way you dress. A nice cologne can make you look like 1M bucks, doesnt it? I have the other theory too, if the guy wears a fantastic suit but an ugly cheap cologne, it can made him look pitiful. About the ties, I like red or dark red (burgundy) ties. But I also think is the pattern, isnt it? I like wide, oblicuos stripes because are bold and also to me denote confidence too.

  24. Antonio do you have a video on how to clean different types dress shoes? What do you do to not get your shoes scratched?

  25. I never liked power suits
    I rather prefer less structured suits, colours that many say are a no no and ties that are not shiny.

    I find shiny ties to be cheap, whatever colour they are.

  26. Antonio,

    You referenced custom made shirts and suits available at lower than designer brand prices in this video.

    Can you please provide some specific suggestions in terms of companies or websites where I purchase such items?

  27. One of the biggest power moves that was overlooked is a person's body language. Everyone has seen someone walk into a room and just there movement and posture commanded attention and set the tone for any interactions.

  28. Regarding heirloom pieces…

    The heirloom started somewhere, if you dont have one, buy a good piece you'd be proud to pass on, in my case: a good leatherbag and soon a signet ring with the familh crest on it

  29. maybe like unique accessories like a tie clip or pin or somethng thats meaningful. i know grant Cardone does this especillay well.

  30. There is a huge culture of sloppiness in America today. I think there's a lot of pressure on people in general to not care about things. Like a decline in western values, if I think about how my grandfather presented himself compared to the way my father dressed there was an effort to diminish the manly quality in the fashion of the times right before I was born. Trying to correct this deviant behavior has a definate societal impact. I have to wear a uniform all day and sure I wear sweat pants around the house in the morning, but if I'm going out I am motivated to dress right. I even got my dog a little jacket for walking around the block.

  31. Another video with great info- when your competition offers You a job,…validation You dress in a power suit. When others ask if You are in charge or if You are the owner,…more validation and signal of power. Keep those videos coming. Actions speak louder than words.

  32. More on accessories such as pens, specs, etc. Also it would be a good idea to do some videos for handicapped people. Style tips for them. Thanks

  33. Just be yourself. Keep the overall look and feel neat and hygienic. Period.
    If you keep running after buying all the expensive things in the world, you will only attract the wrong kind of women.

  34. Désigner clothes – dont buy too much of those if you want to appears powerful or tasteful. Désigner clothes – dolce gabbana, diesel, dirk bikkemberg, etc anything that too trendy or gay looking

  35. So the lowest button is made for nothing ???
    It such a waste then and who does like to waste ?
    Same with too much rounded ends on bottom side of a jacket.
    Is it to show some of your belt and dick ?
    All.those so called style rules are bullshit.

    Most people have no class anyway 😂
    It's from the inside !!!
    A dork stays a dork, even with a suit. 😉

    Sayonara ✌

  36. Antique clothes accessories watchers. Etc not only style but also if it’s in your family history and shows that u care also about your love ones if it is a old antique passed down.

  37. Antonio is a real gentlemen! I just love every videos! Can anyone say the intro music? Thats super classic music ever

  38. I love your channel sir. I used to wear all dress clothes. With my favorite superhero cuff links and tie clips and matching wrist watch band with a nice matching duster my smart watch. I was hated by others. I lost who I am as a man…I'm going to be a Navy SEAL real quick though. But I am a former foster youth and I honestly don't have a dad I'd love to be able to learn from you as personal mentor.

  39. Those were the single ugliest shoes I've ever seen haha. I suppose it's rich people fashion. Great video, thanks 🙂

  40. I think men can make a powerful statement by wearing bright colors. Things like a bold color pocket square or a tie that's a bright color makes a powerful statement. And most women I've talked to say that men stand out more when they wear brighter colors.

  41. Good morning Antonio,
    What clothing would not just convey Power but would Intimidate? To explain: I am a, (not yet professional), Cityscape Photographer and Street Photographer. Occasionally people will get bent out of shape because I have taken a photograph of a Street Scene and they were in it.
    Generally I can talk my way out of such situations but prevention is better than cure.
    I have been thinking of purchasing a (faux) leather jacket and perhaps something better than Nike/New Balance sneakers. I also need to keep the costs down, and, since I service computers and need to dive under a desk at least once a day, something snazzy is not going to be appropriate.
    What are your thoughts?
    Best regards,
    Brentfilmmaker

  42. What a load of shit just make this as a advert for them watches and the brand's of suits fella nice signs of powerful and strong image I got in a bow tie what is this the era of Queen Victoria

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