PatientPop Case Study: Austin Area Obstetrics, Gynecology, and Fertility

(upbeat music) PatientPop is like an
extension to my practice. The team at Austin Area OBGYN
is dedicated to provide compassionate care along with the
latest in medical advances. And PatientPop helps us to do that. We have 12 physicians and 10 mid-levels. When you’re running a large
practice, you have to brand the practice followed by consistent
messaging and patient education. [Doctor] Welcome to Austin Area OBGYN. PatientPop did a remarkable
job of cleaning our website to have
a very fresh look. And that increased
new patients in our office. Online scheduling
appears seamless to patients. Easier to navigate,
updated reviews, refreshed content. And really
timely updates to our website. A review of our monthly dashboard shows
we have increased in organic rankings on
the major search engines. More patients are using our
website for services we provide, directions, scheduling,
bios on our physicians and so on. We have definitely seen
an increase in web traffic. In a year and a half,
the number of website visitors jumped from around 7,000 visitors
to over 11,000 visitors per month. And our monthly appointment
volume also increased by over 380%. In one year, PatientPop helped generate
over 5,000 new patient bookings. [Doctor] Are you ready to see your baby?
[Patient] Yes. It’s important for PatientPop to
integrate well with EMR systems
such as athenahealth. It increases patient satisfaction,
overall privacy for the patient,
as well as a seamless application. We definitely think PatientPop is part
of our long term marketing strategy. It’s like my web department,
my social media department. It feels like they’re a part of my team. (upbeat music)

Leave a Reply

Your email address will not be published. Required fields are marked *